Construction Significance

Mengdi brand value system is the value aggregation of the Mengdi brand, and it is a specific expression of Mengdi's own advantages and development vision. It is the core support for Mengdi to achieve high-quality and sustainable development in the face of fierce market competition.


Mengdi Group takes the ”Mengdi" brand as a unified whole, and promotes and implements a systematic and orderly brand value system inward; establishes the original intention of Mengdi Group outward, and realizes the awareness of the brand value of Mengdi by customers and partners.

Brand Framework Construction

品牌框架

Value Proposition

Industry

  • Garments

    Mengdi Group is deeply engaged in the garment industry, specializing in fine knitwear fabrics and knitwear products.

Pattern

  • Industry chain

    Mengdi Group integrates to form an integrated whole production process, the whole industrial system, and the embodiment of the whole process service to realize customer value needs.

  • ODM

    Mengdi Group has always focused on customer needs, carried out product research and development, design and manufacturing, and continuously improved the value of variety innovation.

Identity

  • Partner

    Refers to Mengdi Group's comprehensive practice of focusing on customer needs, establishing cooperative relations of collaboration, mutual achievement, and win-win cooperation with customers and partners, and working together to achieve common goals and interests.

Brand Trust

  • Collaborative layout of the whole industry chain

    Comprehensive coverage of 8 major categories

  • Scientific management of lean production

    8 major speed-up and accurate delivery

  • 45 years of craftsman quality

    8 standards are strictly required

  • Customer-oriented, quality-enhancing and efficiency-enhancing

    4 Major environmental saving services

Brand Personality

Mengdi brand personality remains ingenious but not stereotypical：

What kind of person is designed to make people “worry-free”?The spirit of craftsmanship is reliable , and pioneering and enterprising excellent .

  • Reliable

    Every Mengdi person.

    Treat work seriously and persistently, professional and reliable; treat customers with integrity and responsibility, and cooperate reliably；

    Take responsibility for problems, respond quickly and solve them, and have a reliable attitude.

  • Excellent

    Reliability has been deeply imprinted in the hearts of us and our customers. As an ODM ecological partner, the market is changing rapidly.

    In the future, we will maintain an attitude of excellence, with the spirit of innovation, and always demand higher standards of ourselves.

Brand Story

Worry-free way


What is the weight that a piece of silk can carry?How long can a silk be with you?


We only know：

From a piece of silk to the clothing on our bodies, we have been sticking to it......

In the 45 years of development, from fabrics to clothing, from production to research and development, from passivity to embrace, we have been constantly going through setbacks and hardships.

Finally have today's full industrial chain capabilities


If you say：

Silk is the persistent instinct of spiders；

Silk is the mission of spring silkworm's life; that silk is for us，

It is the unremitting pursuit of Mengdi people for 45 years.

Element Definition

Brand Image Elements Brand Image Elements

  • Taking the “M” in Mengdi's image as the prototype, while strengthening Mengdi's industry attributes, it will continue Mengdi's “M” brand visual assets.

  • Taking the brand concept of good partners and ecological partners as the starting point, in the form of graphic fusion and grafting, it conveys the visual perception of partners and partners, and strengthens the cooperative and symbiotic relationship between Mengdi and customers. At the same time, the stitching of the left and right graphics also represents the integration of fabrics and clothing.

  • On the whole, it is shaped like a pair of dream wings, which is the bearer of Dreamworks, the dream of customers, the dream of Mengdi, and the dream of clothing and fabrics; at the same time, the graphics are like a shield, which is a symbol of Mengdi's strength.